Policy and privacy

Introduction

As part of its activities, Ligne Aurore, whose registered office is located at rue d’Endoume – 13007 Marseille, collects and processes information, some of which is classified as “personal data.” Ligne Aurore places great importance on respecting privacy and only uses data responsibly, confidentially, and for specific purposes.

Personal Data

On the website ligneaurore.com, there are two types of data that may be collected:

• Data that you provide directly, via a contact form or through direct email contact. The required fields in the contact form are “first and last name,” “company or organization,” and “email.”

• During your visits, once your consent has been given, we may collect “web analytics” information related to your browsing, such as duration of visit, IP address, and browser type and version. The technology used is cookies.

Use of Data

The data you provide directly is used to contact you again and/or respond to your request. “Web analytics” data is collected anonymously (by recording anonymized IP addresses) through Google Analytics and allows us to measure website traffic, monitor usage, and identify potential errors in order to continuously improve the user experience.

This data is used by Ligne Aurore, the data controller, and will never be transferred to third parties or used for purposes other than those described above.

Legal Basis

Personal data is only collected after the user’s explicit consent. This consent is properly obtained (via buttons and checkboxes), freely given, clear, and unambiguous.

Data Retention Period

Data is stored for a maximum period of 3 years.

Cookies

Below is a list of the cookies used and their purpose:

• Google Analytics cookies (non-exhaustive list): web analytics

• [Cookie name]: Used to remember that you have accepted cookies so that you are not prompted again on your next visit.

Your Rights Regarding Personal Data

You have the right to access, request modification of, or deletion of all your personal data. You may also withdraw your consent to the processing of your data at any time.

If you want, I can refine this into a more formal GDPR-compliant version tailored for EU e-commerce.